Construction company Bouygues UK [BUK] has signed a three-year sponsorship deal with Aberavon RFC.
BUK has worked on education projects around Port Talbot. BUK have built Ysgol Bae Baglan, Ysgol Cwm Brombil and Ysgol Gymraeg Bro Dur. These schools, St Joseph’s Comprehensive and Cymer Afan will take part in the BUK Wizards’ League. This initiative will aim to increase sports participation and health and wellbeing.
Initially launched in 2016, the Wizards’ League bought new sports kit for the schools’ rugby and netball teams.
In 2016, the Wizards’ League reported participation in netball to increase by 300% and rugby by 230%. This has led to Bouygues UK signing up for a further three years.
Julie Timothy, the Corporate Social Responsibility (CSR) Manager for Bouygues UK for South Wales and the West, explained how the league came about.
“Through discussions with the local authority I found out that reducing childhood obesity is a key priority for the area and I also discovered that participation levels in sport and physical activity tend to drop at secondary school level.
“In partnership with Aberavon Rugby Club, with the Bouygue UK Wizards’ League we are able to provide afterschool rugby and netball clubs where pupils will receive coaching sessions, as well as play competitive matches against each other.”
However the Wizards’ League isn’t just for sporty children.
“We also get children involved by creating opportunities for pupils to help out with the kits, covering matches on social media or with photography.
It’s about teaching team work, inclusion and fun – it really is a catch all initiative and we are very proud to be supporting it for a further three years,” Julie added.
Chris Davies, Commercial Manager at Aberavon Rugby Club said.
“With rugby in particular, the results from the first year of the Wizards’ League were amazing. We reported an increase of 40 students playing rugby in the Cymer Afan region.
“The children love being part of the Bouygues UK Wizards’ League. Children get to compete against each other in the league and wear brand new kit.”